Learn how B2B companies can appear in ChatGPT, Copilot, Gemini, and Perplexity answers by publishing capabilities clearly and building credible mentions.
How to Measure AI Visibility: Metrics, Prompts and Reporting
Measure AI visibility with a stable prompt set, mention and citation rates, share of voice, accuracy, and AI referral traffic in Google Analytics 4.
Perplexity Optimization: How to Get Your Content Cited in Perplexity
Learn how Perplexity finds and cites sources, and how to improve your citation rate with crawler access, clear answers, fresh content, and credible mentions.
How to Format Content for Generative Search and AI Answers
Learn how to format content so Google AI Overviews, ChatGPT, and Perplexity can extract and cite it: headings, direct answers, lists, tables, and facts.
Digital PR for AI Search: Earning the Mentions AI Systems Trust
Learn how digital PR, expert commentary, research, reviews, and credible mentions help ChatGPT, Gemini, and Perplexity recognize and recommend your brand.
How LLMs Choose Sources: Inside AI Search Retrieval and Citations
Learn how ChatGPT, Perplexity, Gemini, and Google AI choose sources, from training data to live retrieval, and how to become a source they cite.
AI Crawlers, robots.txt and llms.txt: What to Allow and Why
Understand AI crawlers like GPTBot, OAI-SearchBot, and PerplexityBot, how to control them with robots.txt, and what llms.txt can and cannot do.
Entity SEO: How to Help Google and AI Understand Your Business
Learn what entity SEO and the Knowledge Graph are, and how to make search engines and AI assistants understand and describe your business accurately.
How to Get Your Brand Mentioned in ChatGPT: A Practical Guide
Learn how to get your brand mentioned in ChatGPT: crawler access, clear brand information, citable content, and third party mentions that build trust.
SEO vs AEO vs GEO: What Is the Difference and Which Do You Need?
SEO vs AEO vs GEO explained: how search, answer, and generative engine optimization differ, where they overlap, and how to combine them in one strategy.